Rachel shechtman biography
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Rachel Shechtman
Rachel Shechtman is a fourth-generation retail entrepreneur and the founder of STORY, a New York-based concept store within Macy's that exemplifies an editorial, dynamic approach to retail.
Rachel shechtman biography
Prior to pioneering STORY, Shechtman established a career in consulting through her independent firm, Cube Ventures, known for ingeniously merging business models for diverse clients including Bliss Spas, TOMS, Kraft Foods, JC Penney, AOL, GAP, and the CFDA.
In December 2011, Shechtman introduced STORY, a venture rooted in the conviction that retail could transcend mere transactions to become a platform for branded, community-oriented storytelling.
The store embodies the qualities of a magazine, transforms like a gallery, and operates like a store, routinely refreshing its themes, design, and merchandise every 3-8 weeks. Over four years, STORY orchestrated 28 distinctive retail installations in collaboration with brands such as Intel, American Express, GE, Target, Lexus, and